F R E E L A N C E C O N T E N T P R O D U C E R
From working with high end agencies and production companies, to working directly with brands, I’ve had an array of opportunities to help many companies grow through video.
Saalt Wear Leakproof Period Underwear - Goodbye, bulky pads! 👋
Hi, we're Cleancult
AirLift: Police by Creatably
Sweater - Better Than a Mattress
All About Vibe: That Pillow Guy by Creatably
Saalt Menstrual Cups and Discs - Bye bye, tampons! 👋
Readeo- Engage with the ones you love
Prepdeck: Meal without Mess by Creatably
Producer: Karl Danielson
Director(s): A. Todd Smith, Nick Wenger, Kade Atwood, Tyler Measom, David Liddell Thorpe
DOP(s): Byron Kirkland, Wes Johnson
For Creatably, I served as a production partner collaborating closely with their CCO and Head of Production to deliver virial commercial and branded content. I totally owned budget and production execution for over 10 campaigns. My role centered on aligning their creative vision with budgets, schedules, ad strategy, and clients needs, ensuring each production moved efficiently from concept through execution.
Our work has been featured in Adweek, and seen by millions of people across the world, contributing to the rapid growth of many brands such as CleanCult, Pillow Cube, and Saalt.
Producer: Karl Danielson
PC: Wyser Media
Director: David Thorpe
DOP: Jason deVillers
For Purple Mattress, I directly partnered with the client to oversee two full-scale campaigns from the ground up. Acting as the sole production lead, I managed everything from strategy and budget creation to hiring the full crew and orchestrating multi-day shoots. These campaigns included both video and still photography, running in tandem to produce a full suite of social media and marketing assets. While I didn’t handle post-production, I ensured the entire pre-production and production processes were seamless and on budget.
New Balance "Don't Call It A Comeback" Directors Cut
I Can Do That | Filmsupply Film
Weight Loss Can Be Confusing. We Make It Simple!
Producer: Karl Danielson
Director(s): Benji Allred, Scott Dastrup
DOP(s): Benji Allred, Spencer Goff
The Fold is a high-end digital marketing agency and production company. I’ve come in to support as a production partner on a number of their projects. My role focused on upholding their creative vision, aligning communication across all involved parties, creating a managing production budgets, hiring and managing crew, and ensuring a smooth and successful production process. “I Can Do That” - a project for “Filmsupply” was awarded a Vimeo Staff Pick in 2022.
PACS_Utah_Jazz_sponsorship_claymation
IHC IRONMAN
Intermountain LiVe Well "Find Your Thing"
Dominion_Process_15s
Dominion Energy Spot - September 2021
Producer: Karl Danielson
Director(s): Jordan Oliver
DOP(s): Carter Fawcett
While working with Faktory—now a part of TrendyMinds in a $10 million acquisition deal—I produced four distinct campaigns through my LLC. In these projects, Faktory handled the client relationships and scripting, while I took full charge of execution. I hired the director, assembled the crew, managed production from start to finish, and even oversaw the post-production process. One of the ads we created was honored with a Rocky Mountain Emmy Award, highlighting the quality and impact of the work we delivered. This collaboration really showcased my ability to take a creative concept and bring it all the way through to a polished, award-winning final product.
Producer: Karl Danielson
PC: Mystery Box
Director: Jacob Schwarz
DOP: Peter Mosimann
For ASUS, I supported the production of a branded commercial project as part of a larger production team. My role focused on on-set production execution—supporting logistics, crew coordination, and ensuring the shoot stayed aligned with schedule and creative intent. While I wasn’t the lead producer on the project, the experience reflects my ability to step into established production environments, integrate quickly with teams, and help deliver polished, brand-forward content for a global technology company.
Producer: Karl Danielson
PC: Copperfish Productions
Director: Benjamin Sonntag
DOP: Bennett Duchin
Nursa is a 9 figure, rapidly growing healthcare staffing platform. I not only handled the production but also co-conceptualized the entire campaign alongside their CEO. In this role, I developed the creative vision from the ground up, then brought it to life through my production company. We produced six different video spots as well as photo assets, managing everything from hiring the director to delivering the final edited pieces. This campaign truly showcased Nursa’s innovative approach and their rapid expansion in the healthcare space.
Producer: Karl Danielson
Director: A Todd Smith
DOP: Byron Kirkland
For Gabb Wireless, a leading name in safe tech solutions for kids, I spearheaded two comprehensive campaigns directly under my production company’s umbrella. With Gabb now reaching over $100 million in annual revenue, these projects were designed to match their scale and impact.
I handled everything from strategic planning to crew management, scheduling, and budgeting. We produced a mix of video, photo, and interview content all at once, delivering raw footage ready for their in-house post-production team.
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